Barons: Sugarcane Juice, A Profitable Business In India

By M H Ahssan / INN Bureau

Sugarcane juice hasn’t been an easy business to organise. But two brands in Bengaluru could show the way.

It’s been an unseasonably warm summer in Bengaluru this year, but locals could find comfort in the cheery yellow-and-green signs that herald the cool interiors of Cane-O-La, a string of sugarcane juice shops found dotting several neighbourhoods. Inside, it’s tidy and smells fresh, with uniformed personnel bustling about, pulling out evenly cut sticks of chilled, skin-scraped sugarcane from glass-door refrigerators, pushing them through imported machines, and serving up beer-mugs full of frothing cane juice within a minute.